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Reporting Quick Tips

Reporting Quick Tips

In this topic:

Report Overview

Performance Reports

Visual Click Report: heat map reporting that displays click-through statistics based on the mailing's creative.

Detailed Mailing Report: provides intricate details about a specific mailing, including open and click-through statistics, feedback loop data, charts and graphs detailing delivery, as well as list performance.

Mailing Comparison Report: allows users to compare the delivery and performance across two or more mailings.

Audience Measurement Reporting: identifies an email program's most active recipients, based on household-level demographic and behavioral information. The data presented through this report provides users with the ability to create content tailored to their identified audience that meets their target needs.

List-Level Reporting: user-generated reports that display attrition and performance trending for a specific list, over a 30-day period.

Mailing Summary: allows users to search for mailing reports based on a given set of criteria, such as

Deliverability Reports

Also see Rendering and Seeding Tests

Mailing Alerts: email alerts that notify a selected group of users when a single mailing fails to meet thresholds configured for a set of performance criteria. This report allows users to easily identify potential delivery challenges, technical difficulties and data management issues without manually searching through individual mailing reports.

Domain Delivery Reports: user-generated reporting that displays the delivery and performance statistics for a specified domain, or a selected number of domains.

Automated Email Reports: automated email reports that provide users insight into list activity, mailing statistics and/or delivery challenges. Users define both the report frequency and reporting parameters at the time of setup.

User Defined Reports

Mailing Analytics: user-defined reporting that displays mailing metrics by campaign, mailing, brand, list and/or time. This report acts in the same manner as an Excel pivot table ̶ giving the users the ability to group and pull mailing-based performance data from their database.

Segment Analytics: user-defined reporting that displays performance metrics by audience segments, (user-defined queries) or by member attributes. This report acts in the same manner as an Excel pivot table ̶ giving the users the ability to group and pull recipient-based performance data from their database.

Field Analysis: analytical tool that quickly aggregates field counts across lists and member attributes. This feature helps clients to gain better insight into the data stored for recipient records for a selected list.

Mobile Reports

Rendering Report: powered by Litmus, this report visually ensures the construction of the message through an extensive range of mobile, desktop and webmail screen shots.

Carrier Delivery Report: user-generated reporting that displays the delivery and performance statistics for a specified carrier, or a selected number of carriers, for the client's SMS campaigns.

Incoming SMS Report: provides aggregate counts for the SMS keywords received on a day-to-day basis.

SMS Polls Report: displays the results from the site's open and closed SMS polls, including the total number of votes and participants.

SMS Sweepstakes Report: provides an overview of the site's SMS sweepstakes campaigns, including the total number of entries and the mobile numbers of the winning participants.

Reporting Frequently Asked Questions

Also see Frequently Asked Questions

How can I see a comparison report of two or more mailings?

  1. Once logged in, click on the Reports tab.
  2. Scroll down to the Mailings section.
  3. Click on the checkboxes located in the far left column, to select two or more mailings.
  4. Click Compare.

How can I determine where my recipients are most likely to click?

  1. Once logged in, click on the Reports tab.
  2. Scroll down to the Mailings section.
  3. Click on the Mailing ID link for the appropriate mailing.
  4. Click on the Visual Click Report link, located under the Performance section.
  5. Click on Link Rankings.
  6. Review the rankings for each URL.

When are people clicking through my messages?

  1. Once logged in, click on the Reports tab.
  2. Scroll down to the Mailings section.
  3. Click on the Mailing ID link for the appropriate mailing.
  4. Review the Click-Throughs over Time graph.

How has mailing performance (opens and clicks) trended over the last four months?

  1. Once logged in, click on the Reports tab
  2. Click on Mailing Analytics.
  3. Click on the OLAP Navigator icon (first icon located in the upper left-hand corner).
  4. Click on Measures.
  5. Deselect the measures selected by default.
  6. Select Total Opens and Total Clicks.
  7. Click on OK.
  8. Click on Time.
  9. Deselect the All Times option.
  10. Click on the + icon to view and select the last four months.
  11. Click on OK.
  12. Click on the filter icon next to Mailing and Brand to remove these fields as rows.
  13. Click on OK.
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