Link Categories allow you to group links by topic, advertiser, or content type so you can track engagement and target future campaigns based on what subscribers click.

Instead of tracking individual links one by one, Link Categories let you organize links into meaningful groups. This makes it easier to analyze performance and create targeted follow-up messaging based on subscriber interests.

For example, you might create categories such as:

• Cybersecurity Content

• Financial Services Advertisers

• Leaderboard Ads

If a subscriber clicks a link in one of these categories, that activity can later be used for targeting, automation, or reporting.

What Link Categories Can Be Used For

Link Categories support several important use cases:

Interest-based targeting
Send campaigns to subscribers who clicked links related to specific topics.

Lifecycle messaging
Trigger follow-up messages based on the content subscribers engage with.

Advertising reporting
Measure performance for specific ad placements or advertisers across multiple campaigns.

In this article

• Creating a Link Category

• Assigning Categories to Links

• Targeting Link Category Activity

Creating a Link Category

1. Click the Settings tab.

2. Select Categories.

3. Click Create Category.

4. Enter a name in the Category Title field.

5. (Optional) Enter a description.

6. Select Link from the Type dropdown.

7. Choose one of the following:

   • Create as a Parent Category

   • Assign as a Subcategory

8. Click Save.

Subcategories allow you to organize link activity at a deeper level.

Example:

Leaderboard (Parent Category)
   ├ Advertiser A
   ├ Advertiser B
   └ Advertiser C

This allows you to track performance for each advertiser within a shared ad position.

Assigning Categories to Links

1. Click the Send tab.

2. Create or edit a mailing.

3. Complete the General, Targeting, Content, and Schedule tabs.

4. Go to the Responses & Results tab.

5. Select Assign Categories to Links.

6. Click Assign Categories to Links.

A modal window will appear displaying the links in the mailing.

7. Select the links you want to categorize.

8. Choose one or more categories from the Available Categories section.

9. Click Add to assign the category.

10. Click Save & Close.

You can assign multiple categories to a link if needed.

Automatic Link Categorization

PostUp also allows you to automatically assign link categories based on patterns found in link URLs. This feature is useful for publishers that send emails containing large numbers of links, such as editorial newsletters or webfetched mailings.

Instead of manually assigning categories to each link in a mailing, you can configure rules that automatically categorize links when they match specific patterns.

For example, you might configure rules such as:

When a link matching one of these patterns appears in a mailing, the system will automatically assign the corresponding category.

Configuring Automatic Link Categorization

1. Click the Settings tab.

2. Select Categories.

3. Open the Automatic Link Categorization section.

You will see a list of Patterns and the Categories assigned to them.

Add a Pattern Rule

1. Click Add.

2. Enter a pattern that should trigger categorization.

3. Select one or more categories from the Available Categories panel.

4. Click Apply Changes.

Any links matching this pattern will now be automatically categorized.

Remove a Pattern

1. Select the pattern you want to remove.

2. Click Remove Pattern.

When Automatic Categorization Is Useful

Automatic Link Categorization is especially helpful when:

• sending editorial newsletters with many links

• tracking advertiser performance

• tracking content interest across campaigns

• building user profile interests based on engagement

It ensures links are categorized consistently without requiring manual work for every mailing.

Targeting Link Category Activity

You can target subscribers based on the links they clicked in a specific category.

This can be used for:

• one-time campaigns

• recurring campaigns

• drip campaigns

One-Time or Recurring Campaigns

1. Click the Send tab.

2. Create or edit a mailing.

3. Go to the Targeting tab.

4. Scroll to Behavioral Targeting.

5. Enable Target Mailing Responders.

Configure the targeting:

Clicked → Links in Categories → Time Period

Example:

Clicked → Links in Category → Within the Last 30 Days

6. Select the categories you want to target.

7. Complete and schedule the mailing.

Drip Campaigns

1. Click the Send tab.

2. Select the Drip tab.

3. Create or edit a drip campaign.

4. Go to the Targeting tab.

5. Configure the trigger:

Clicked → Links in Category

6. Select the category you want to use as the trigger.

7. Complete and activate the drip campaign.