Web Events

Web Events is a powerful tool that allows you to track users' website activity, providing valuable insights into their behavior and interests. By implementing Web Events, you can gain insights that will enhance your targeting and marketing strategies.

To begin using the Web Events feature effectively, you will need to implement a JavaScript listener, tag you email content URLs, and consult your integration consultant.

Once set up, you can start utilizing Web Events to gather valuable insights into user behavior and interests.

Implementing JavaScript

The core of the Web Events setup involves implementing a JavaScript listener provided by PostUp's audience development feature. This JavaScript reads tags from your website pages to identify user interests when they visit your webpage. Key points to consider are:

• The JavaScript is highly flexible and can identify any type of data tag on your web pages.

• Consistency in the tagging process is essential to ensure accurate data collection.

• Your email content URLs should be tagged with a parameter that can identify the user's identity within the database.

  If needed, can automate this tagging process on your behalf.

Tagging email content URLs

To ensure that Web Events can effectively correlate user activities on your website with their email interactions, it is important to tag your email content URLs, providing the necessary linkage between your email campaigns and website interactions.

Consultation on data format

Before implementing the Web Events feature, it is crucial to consult with your integration consultant regarding the data format on your HTML pages that the JavaScript listener will be identifying. This consultation will help ensure that the implementation aligns with your specific requirements and goals.

Utilizing Web Events

To refine your targeting strategies and improve your overall marketing efforts using the data collected through Web Events:

1. Create a mailing.
2. Select a target audience.
3. Refine your audience using behavioral targeting to target web analytics.

Here, you will be able to leverage a wealth of information related to user interactions with your website, e.g. to target recipients who purchased within the last three months.