With the Parse.ly Content Recommendation API, you can perform 1:1 personalized content recommendations from your own site, and increase page depth. For first time visitors with no engagement history, Parse.ly uses semantic analysis to make recommendations to content related to the current article.

PostUp Audience Development widgets make the power of the Parse.ly API turnkey: simple installation with no development resources required, enabling your engagement strategy to work in concert with your email list growth strategy.

Email Personalization

PostUp is integrated directly with Parse.ly to support fully or partially automated content curation:

+ 1:1 personalization of some or all email content

+ Suppress newsletter articles that the subscriber has already read

+ Implement slotting algorithms like prioritizing trending articles over total page views

With Parse.ly and PostUp, your email program can truly scale. PostUp’s automated workflows can support dozens of category specific newsletters with no additional editorial overhead, while Parse.ly’s sophisticated Natural Language Processing algorithms drive increased open and click performance.

About Parse.ly

Parse.ly empowers companies to understand, own, and improve digital audience engagement through data so they can ensure the work they do makes the impact it deserves. Parse.ly’s clients, who include some of the largest media companies in the world, harness their content’s potential through Parse.ly’s real-time and historical analytics dashboard, API, and data pipeline.